Brand Colors
W Hotels brand color palette
Hospitality / LifestyleFounded 1998Last verified 2026-02-12
Informational purposes only. Not affiliated with Marriott International, Inc.
Did you know?
W Hotels uses black as a canvas for its high-energy, design-focused identity...
Brand story
W Hotels disrupted the traditional luxury market with a high-energy, design-forward aesthetic. Using black and white allows the brand's vibrant lighting and interior design to take center stage, reflecting its 'Whatever/Whenever' philosophy and its connection to urban culture and nightlife.
Palette and usage
Browse color libraryW Black
Primary
#000000
HEX #000000 · rgb(0, 0, 0) · hsl(0, 0%, 0%)
Design-led luxury, nightlife energy, bold innovation.
Contrast best: 21.00 (AAA)Recommended: White text
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