Brand Colors
PayPal brand color palette
Finance / TechnologyFounded 1998Last verified 2026-02-11
Informational purposes only. Not affiliated with PayPal Holdings, Inc.
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Two shades of blue represent the balance between security and innovation...
Brand story
PayPal uses two distinct blues to symbolize its dual role: the darker 'PalBlue' represents the security and stability of a bank, while the lighter 'PayBlue' represents the fast, innovative world of digital fintech. The overlap in the logo suggests a seamless bridge between your money and the digital world.
Palette and usage
Browse color libraryPalBlue
Primary
#003087
HEX #003087 路 rgb(0, 48, 135) 路 hsl(219, 100%, 26%)
Stability, digital trust.
Contrast best: 11.85 (AAA)Recommended: White text
View color detailsPayBlue
Secondary
#009CDE
HEX #009CDE 路 rgb(0, 156, 222) 路 hsl(198, 100%, 44%)
Innovation, accessibility.
Contrast best: 6.81 (AA)Recommended: Black text
View color details