Brand Colors
St. Regis brand color palette
Hospitality / LuxuryFounded 1904Last verified 2026-02-12
Informational purposes only. Not affiliated with Marriott International, Inc.
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Born from the Astor family legacy, St. Regis uses black to represent bespoke luxury...
Brand story
The St. Regis brand represents a legacy of 'Bespoke Luxury' that began with John Jacob Astor IV. The monochromatic palette signals a brand that is high-status and historically significant, offering a level of service and prestige that is unmatched in the modern hospitality world.
Palette and usage
Browse color librarySt. Regis Black
Primary
#000000
HEX #000000 · rgb(0, 0, 0) · hsl(0, 0%, 0%)
Bespoke service, Gilded Age heritage, prestige.
Contrast best: 21.00 (AAA)Recommended: White text
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