Brand Colors

LA Lakers brand color palette

SportsFounded 1947Last verified 2026-02-11
Informational purposes only. Not affiliated with the Los Angeles Lakers.

Did you know?

The purple and gold represent the 'Showtime' era and NBA royalty...

Brand story

The Lakers moved from Minneapolis to Los Angeles and eventually adopted the purple and gold palette. These colors were chosen to represent royalty and the prestige of the 'Showtime' era. It is one of the most arithmetically recognizable color pairs in global sports, signaling Hollywood star power and victory.

Palette and usage

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Lakers Purple

Primary

#552583

HEX #552583rgb(85, 37, 131)hsl(271, 56%, 33%)

Royalty, creativity, Hollywood glamour.

Contrast best: 10.61 (AAA)Recommended: White text
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Lakers Gold

Primary

#FDB927

HEX #FDB927rgb(253, 185, 39)hsl(41, 98%, 57%)

Victory, prosperity, star power.

Contrast best: 12.15 (AAA)Recommended: Black text
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Sources