Brand Colors

Morgan Stanley brand color palette

Finance / Investment BankingFounded 1935Last verified 2026-02-12

Informational purposes only. Not affiliated with Morgan Stanley.

Did you know?

The blue palette signals a focus on global wealth and market leadership...

Brand story

Morgan Stanley uses a bright, professional blue to project an image of global market leadership. Unlike the darker navies of traditional banks, this blue feels more dynamic and focused on growth, mirroring the brand's position as a premier global investment advisor.

Palette and usage

Browse color library

Stanley Blue

Primary

#004F8A

HEX #004F8A · rgb(0, 79, 138) · hsl(206, 100%, 27%)

Stability, global vision, investment trust.

Contrast best: 8.45 (AAA)Recommended: White text

View color details

Sources

Morgan Stanley Brand