Brand Colors
UBS brand color palette
Finance / Wealth ManagementFounded 1862Last verified 2026-02-12
Informational purposes only. Not affiliated with UBS Group AG.
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The three keys logo in black symbolizes Swiss discipline and secure wealth management...
Brand story
UBS uses a stark black and white identity to reflect its Swiss heritage of precision and discipline. The three keys logo (representing confidence, security, and discretion) is anchored by a palette that signals understated luxury and the serious nature of managing global private wealth.
Palette and usage
Browse color libraryUBS Black
Primary
#000000
HEX #000000 · rgb(0, 0, 0) · hsl(0, 0%, 0%)
Discipline, Swiss precision, high-end wealth.
Contrast best: 21.00 (AAA)Recommended: White text
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