Brand Colors
Shangri-La brand color palette
Hospitality / LuxuryFounded 1971Last verified 2026-02-12
Informational purposes only. Not affiliated with Shangri-La International Hotel Management Ltd.
Did you know?
The earthy gold represents the mythical paradise from which the brand takes its name...
Brand story
Named after the legendary paradise in James Hilton's 'Lost Horizon,' Shangri-La uses a warm, earthy gold. The color represents the hospitality of Asia and a commitment to providing guests with a serene, luxurious escape from the modern world.
Palette and usage
Browse color libraryShangri-La Gold
Primary
#996633
HEX #996633 · rgb(153, 102, 51) · hsl(30, 50%, 40%)
Asian heritage, warmth, ultimate serenity.
Contrast best: 4.88 (AA)Recommended: White text
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