Brand Colors
McDonald's brand color palette
Food & BeverageFounded 1940Last verified 2026-02-11
Informational purposes only. Not affiliated with McDonald's Corporation.
Did you know?
The 'Ketchup and Mustard' theory explains this high-contrast palette...
Brand story
McDonald's uses the 'Ketchup and Mustard' theory. Red increases the heart rate and triggers hunger, while yellow is the easiest color to see from a distance (essential for roadside fast food). Together, they create a sense of speed and happiness, encouraging customers to enter, eat quickly, and leave satisfied.
Palette and usage
Browse color libraryGolden Arches Yellow
Primary
#FFC72C
HEX #FFC72C 路 rgb(255, 199, 44) 路 hsl(44, 100%, 59%)
Happiness, appetite, energy.
Contrast best: 13.46 (AAA)Recommended: Black text
View color detailsMcDonald's Red
Primary
#DA291C
HEX #DA291C 路 rgb(218, 41, 28) 路 hsl(4, 77%, 48%)
Action, hunger, warmth.
Contrast best: 4.87 (AA)Recommended: White text
View color details