Brand Colors
FedEx brand color palette
LogisticsFounded 1971Last verified 2026-02-11
Informational purposes only. Not affiliated with FedEx Corp.
Did you know?
The purple and orange hide one of the most famous hidden symbols in design...
Brand story
FedEx鈥檚 color choices are as strategic as their logistics. The purple represents the premium nature of their service, while the orange represents speed. Most notably, the negative space between the 'E' and 'x' creates an arrow, symbolizing forward movement and precision鈥攁 detail highlighted by the high-contrast color split.
Palette and usage
Browse color libraryFedEx Purple
Primary
#4D148C
HEX #4D148C 路 rgb(77, 20, 140) 路 hsl(268, 75%, 31%)
Authority, premium delivery.
Contrast best: 11.70 (AAA)Recommended: White text
View color detailsFedEx Orange
Primary
#FF6600
HEX #FF6600 路 rgb(255, 102, 0) 路 hsl(24, 100%, 50%)
Energy, speed, action.
Contrast best: 7.15 (AAA)Recommended: Black text
View color details