Brand Colors
The Economist brand color palette
Media / NewsFounded 1843Last verified 2026-02-12
Informational purposes only. Not affiliated with The Economist Group.
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The red masthead reflects a brand built on wit and sharp analysis...
Brand story
The Economist uses a vibrant red to represent its sharp, often witty take on global politics and finance. The color provides a high-contrast backdrop for its minimalist white typography, symbolizing a brand that is both traditional in its depth and modern in its global perspective.
Palette and usage
Browse color libraryEconomist Red
Primary
#E3120B
HEX #E3120B · rgb(227, 18, 11) · hsl(2, 91%, 47%)
Wit, intellectual urgency, global vision.
Contrast best: 4.82 (AA)Recommended: White text
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