Brand Colors
Discord brand color palette
Technology / CommunicationFounded 2015Last verified 2026-02-11
Informational purposes only. Not affiliated with Discord Inc.
Did you know?
The 'Blurple' color was a custom creation to make gamers feel at home...
Brand story
Discord was built to solve the struggle of talking while gaming. The custom 'Blurple'—a mix of blue and purple—was designed to feel more welcoming than a corporate blue but more structured than a social media purple. It represents the bridge between competitive gaming and friendly community chatting.
Palette and usage
Browse color libraryBlurple
Primary
#5865F2
HEX #5865F2 · rgb(88, 101, 242) · hsl(235, 86%, 65%)
Harmony, community, approachable tech.
Contrast best: 4.61 (AA)Recommended: White text
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