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Louis Vuitton brand color palette

Luxury FashionFounded 1854Last verified 2026-02-11
Informational purposes only. Not affiliated with LVMH Mo毛t Hennessy Louis Vuitton.

Did you know?

The brown and gold monogram was created to prevent counterfeiting in the 1800s...

Brand story

The famous brown and gold palette was introduced by Georges Vuitton in 1896 as a way to differentiate his trunks from cheap imitations. The earthy brown suggests the durability of travel gear, while the gold accents signal the high-end luxury that has made the brand a global icon of status.

Palette and usage

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LV Brown

Iconic

#4D3022

HEX #4D3022 路 rgb(77, 48, 34) 路 hsl(20, 39%, 22%)

Tradition, durability, heritage.

Contrast best: 11.92 (AAA)Recommended: White text
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LV Gold

Accent

#AA9767

HEX #AA9767 路 rgb(170, 151, 103) 路 hsl(43, 28%, 54%)

Luxury, exclusivity.

Contrast best: 7.33 (AAA)Recommended: Black text
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Luxury Brand Colors

Luxury brands often use black, white, gold, deep green, brown, orange, or restrained neutrals to signal heritage, scarcity, craft, and premium recognition.

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