Brand Colors
Louis Vuitton brand color palette
Luxury FashionFounded 1854Last verified 2026-02-11
Informational purposes only. Not affiliated with LVMH Mo毛t Hennessy Louis Vuitton.
Did you know?
The brown and gold monogram was created to prevent counterfeiting in the 1800s...
Brand story
The famous brown and gold palette was introduced by Georges Vuitton in 1896 as a way to differentiate his trunks from cheap imitations. The earthy brown suggests the durability of travel gear, while the gold accents signal the high-end luxury that has made the brand a global icon of status.
Palette and usage
Browse color libraryLV Brown
Iconic
#4D3022
HEX #4D3022 路 rgb(77, 48, 34) 路 hsl(20, 39%, 22%)
Tradition, durability, heritage.
Contrast best: 11.92 (AAA)Recommended: White text
View color detailsLV Gold
Accent
#AA9767
HEX #AA9767 路 rgb(170, 151, 103) 路 hsl(43, 28%, 54%)
Luxury, exclusivity.
Contrast best: 7.33 (AAA)Recommended: Black text
View color details