Brand Colors

Emirates brand color palette

AviationFounded 1985Last verified 2026-02-11
Informational purposes only. Not affiliated with the Emirates Group.

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The red script on a white fuselage is a signal of luxury travel...

Brand story

Emirates used red to represent the warmth of Arabian hospitality and the passion of a world-class airline. It is a color that signifies luxury and global connectivity, ensuring that the brand is instantly recognizable at every major international airport.

Palette and usage

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Emirates Red

Primary

#D71921

HEX #D71921 · rgb(215, 25, 33) · hsl(357, 79%, 47%)

Hospitality, passion, global connection.

Contrast best: 5.18 (AA)Recommended: White text
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Sources