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Brand Colors

Burger King brand color palette

Food & BeverageFounded 1954Last verified 2026-02-11
Informational purposes only. Not affiliated with Restaurant Brands International.

Did you know?

The recent rebrand returned to 'Flame' colors to emphasize their real ingredients...

Brand story

Burger King鈥檚 recent return to its retro aesthetic focused on 'Real Food' colors. The red represents the flame-grilling process, while the yellow and brown tones mirror the buns and fresh ingredients. It鈥檚 a move toward a more organic and 'honest' food palette.

Palette and usage

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Flame Red

Primary

#D62300

HEX #D62300 路 rgb(214, 35, 0) 路 hsl(10, 100%, 42%)

Appetite, fire, energy.

Contrast best: 5.12 (AA)Recommended: White text
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Bun Yellow

Primary

#F5EB16

HEX #F5EB16 路 rgb(245, 235, 22) 路 hsl(57, 92%, 52%)

Warmth, freshness.

Contrast best: 16.78 (AAA)Recommended: Black text
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Food Brand Colors

Food brands often use red, yellow, green, orange, and brown to communicate appetite, speed, freshness, energy, or natural ingredients. The best palettes make the product promise obvious at a glance.

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