Brand Colors

Ford brand color palette

AutomotiveFounded 1903Last verified 2026-02-11

Informational purposes only. Not affiliated with Ford Motor Company.

Did you know?

The 'Blue Oval' has been a symbol of industrial reliability for over a century...

Brand story

The iconic blue oval was introduced in 1927. The deep blue was chosen to reflect the brand's heritage of reliability and trust, positioning Ford as a stable and democratic provider of transportation for the masses. It represents the strength of American automotive engineering.

Palette and usage

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Ford Blue

Primary

#003478

HEX #003478 · rgb(0, 52, 120) · hsl(214, 100%, 24%)

Reliability, tradition, strength.

Contrast best: 11.92 (AAA)Recommended: White text

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Similar brand color strategies

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Compare Ford with other brands that use related color patterns and industry signals.

Blue Brands

Blue brands often use the color to signal trust, clarity, reliability, and digital confidence. The pattern is especially common in technology, finance, aviation, and communication brands.

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Sources

Ford Heritage