Brand Colors
Ford brand color palette
AutomotiveFounded 1903Last verified 2026-02-11
Informational purposes only. Not affiliated with Ford Motor Company.
Did you know?
The 'Blue Oval' has been a symbol of industrial reliability for over a century...
Brand story
The iconic blue oval was introduced in 1927. The deep blue was chosen to reflect the brand's heritage of reliability and trust, positioning Ford as a stable and democratic provider of transportation for the masses. It represents the strength of American automotive engineering.
Palette and usage
Browse color libraryFord Blue
Primary
#003478
HEX #003478 · rgb(0, 52, 120) · hsl(214, 100%, 24%)
Reliability, tradition, strength.
Contrast best: 11.92 (AAA)Recommended: White text
View color details