Brand Colors
Juventus brand color palette
SportsFounded 1897Last verified 2026-02-12
Informational purposes only. Not affiliated with Juventus F.C. S.p.A.
Did you know?
The iconic black and white stripes were inspired by Notts County in 1903...
Brand story
Juventus originally played in pink. When the shirts faded from washing, the club asked an English player to find a more durable kit. He ordered the black and white stripes of his hometown club, Notts County. This pragmatic shift created one of the most prestigious identities in sports, signaling a brand focused on Italian 'Stile' and industrial-grade success.
Palette and usage
Browse color libraryJuve Black
Primary
#000000
HEX #000000 路 rgb(0, 0, 0) 路 hsl(0, 0%, 0%)
Authority, prestige, nocturnal power.
Contrast best: 21.00 (AAA)Recommended: White text
View color detailsJuve White
Primary
#FFFFFF
HEX #FFFFFF 路 rgb(255, 255, 255) 路 hsl(0, 0%, 100%)
Purity, classic elegance.
Contrast best: 21.00 (AAA)Recommended: Black text
View color details