Brand Colors

Expedia brand color palette

Hospitality / TechFounded 1996Last verified 2026-02-12

Informational purposes only. Not affiliated with Expedia Group, Inc.

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Expedia's palette reflects the excitement and security of global travel...

Brand story

Expedia uses a navy and gold palette to balance the stability of a financial transaction with the excitement of a new journey. The blue represents the reliability of their booking engine, while the gold accents signal the 'bright side' of vacation and exploration.

Palette and usage

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Expedia Navy

Primary

#00355F

HEX #00355F · rgb(0, 53, 95) · hsl(207, 100%, 19%)

Stability, global exploration, digital trust.

Contrast best: 12.54 (AAA)Recommended: White text

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Expedia Gold

Accent

#FFC400

HEX #FFC400 · rgb(255, 196, 0) · hsl(46, 100%, 50%)

Energy, optimism.

Contrast best: 13.15 (AAA)Recommended: Black text

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Sources

Expedia Group