Brand Colors
CNN brand color palette
Media / NewsFounded 1980Last verified 2026-02-12
Informational purposes only. Not affiliated with Warner Bros. Discovery.
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The vibrant CNN red mimics the 'On Air' urgency of a live television studio...
Brand story
CNN's red was chosen to mirror the high-stakes environment of 24-hour news. It is a color that commands immediate attention, signaling to the viewer that information is flowing in real-time. It has become a global identifier for breaking news and journalistic action.
Palette and usage
Browse color libraryCNN Red
Primary
#CC0000
HEX #CC0000 · rgb(204, 0, 0) · hsl(0, 100%, 40%)
Urgency, energy, breaking news intensity.
Contrast best: 5.89 (AA)Recommended: White text
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