Brand Colors

Four Seasons brand color palette

Hospitality / LuxuryFounded 1960Last verified 2026-02-12
Informational purposes only. Not affiliated with Four Seasons Hotels Limited.

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Four Seasons uses black and white to represent 'Quiet Luxury'...

Brand story

The Four Seasons identity is built on minimalism. The monochromatic palette signals that the luxury lies in the service and the experience rather than flashy branding. It represents the pinnacle of exclusivity and a timeless approach to high-end hospitality.

Palette and usage

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Four Seasons Black

Primary

#000000

HEX #000000 · rgb(0, 0, 0) · hsl(0, 0%, 0%)

Quiet luxury, exclusivity, timeless service.

Contrast best: 21.00 (AAA)Recommended: White text
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Sources