Brand Colors
Zoom brand color palette
Technology / CommunicationFounded 2011Last verified 2026-02-11
Informational purposes only. Not affiliated with Zoom Video Communications, Inc.
Did you know?
Zoom blue became the universal signal for a 'connected' meeting room...
Brand story
Zoom was founded to fix the broken video conferencing experience. Its blue was chosen for its association with corporate reliability and clear communication. During the global lockdowns, this blue became synonymous with staying connected to work, school, and family.
Palette and usage
Browse color libraryZoom Blue
Primary
#2D8CFF
HEX #2D8CFF · rgb(45, 140, 255) · hsl(213, 100%, 59%)
Efficiency, trust, digital fluidity.
Contrast best: 6.31 (AA)Recommended: Black text
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