Brand Colors
Disney brand color palette
EntertainmentFounded 1923Last verified 2026-02-11
Informational purposes only. Not affiliated with The Walt Disney Company.
Did you know?
Disney's deep blue represents the magical night sky of the Cinderella castle...
Brand story
The deep blue in Disney’s identity is designed to evoke the 'Golden Hour' and the beginning of a magical night. It serves as a backdrop for the iconic castle, symbolizing a place where dreams come true. It’s a color that balances the nostalgia of classic animation with the vast future of entertainment.
Palette and usage
Browse color libraryMagic Blue
Primary
#11385B
HEX #11385B · rgb(17, 56, 91) · hsl(208, 69%, 21%)
Imagination, wonder, night sky magic.
Contrast best: 12.07 (AAA)Recommended: White text
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