Brand Colors

Trivago brand color palette

Hospitality / TechFounded 2005Last verified 2026-02-12
Informational purposes only. Not affiliated with Trivago N.V.

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The multi-colored logo reflects the diverse options of the hotel search engine...

Brand story

Trivago's tri-color identity mirrors its mission to search through diverse hotel offerings to find the perfect fit. Like other tech multi-colors, it signals a brand that is versatile and user-focused, helping travelers compare millions of deals with a single logical interface.

Palette and usage

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Trivago Blue

Multi

#007FAD

HEX #007FADrgb(0, 127, 173)hsl(196, 100%, 34%)

Logic, clarity.

Contrast best: 4.64 (AA)Recommended: Black text
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Trivago Red

Multi

#C94D3F

HEX #C94D3Frgb(201, 77, 63)hsl(6, 56%, 52%)

Action.

Contrast best: 4.62 (AA)Recommended: Black text
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Trivago Orange

Multi

#FDB13B

HEX #FDB13Brgb(253, 177, 59)hsl(36, 98%, 61%)

Energy.

Contrast best: 11.53 (AAA)Recommended: Black text
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Sources