Brand Colors
Adidas brand color palette
Apparel / SportsFounded 1949Last verified 2026-02-11
Informational purposes only. Not affiliated with Adidas AG.
Did you know?
The 'Three Stripes' were originally added to reinforce the leather of the shoe...
Brand story
The iconic three stripes were actually a functional invention by Adi Dassler to provide structural support to the leather shoes. Over time, they became the brand's primary visual identifier. The minimalist black and white palette represents a timeless commitment to athletic discipline and German engineering precision.
Palette and usage
Browse color libraryAdidas Black
Neutral
#000000
HEX #000000 · rgb(0, 0, 0) · hsl(0, 0%, 0%)
Discipline, performance, elegance.
Contrast best: 21.00 (AAA)Recommended: White text
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