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Brand Colors

Lamborghini brand color palette

Automotive / LuxuryFounded 1963Last verified 2026-02-11
Informational purposes only. Not affiliated with Automobili Lamborghini S.p.A.

Did you know?

The gold bull represents Enzo Ferrari's biggest rival and high-end power...

Brand story

The gold was chosen to represent high luxury and a direct challenge to the racing dominance of Ferrari. Ferruccio Lamborghini wanted a shield that signaled prestige and raw, mechanical power, using the black and gold to create a nocturnal, aggressive aesthetic.

Palette and usage

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Lamborghini Gold

Primary

#DDB321

HEX #DDB321 路 rgb(221, 179, 33) 路 hsl(47, 74%, 50%)

Luxury, power, aggression.

Contrast best: 10.54 (AAA)Recommended: Black text
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Lamborghini Black

Primary

#000000

HEX #000000 路 rgb(0, 0, 0) 路 hsl(0, 0%, 0%)

Elegance, nocturnal speed.

Contrast best: 21.00 (AAA)Recommended: White text
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Luxury Brand Colors

Luxury brands often use black, white, gold, deep green, brown, orange, or restrained neutrals to signal heritage, scarcity, craft, and premium recognition.

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