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Brand Colors

Target brand color palette

RetailFounded 1902Last verified 2026-02-11
Informational purposes only. Not affiliated with Target Corporation.

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The red Bullseye is one of the most recognized retail symbols in the world...

Brand story

Target chose red to communicate a bold and energetic value proposition. The 'Bullseye' logo is designed to be a visual target, suggesting that the customer can find exactly what they need at a fair price. It is a color that represents a vibrant and high-energy shopping experience.

Palette and usage

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Target Red

Primary

#CC0000

HEX #CC0000 · rgb(204, 0, 0) · hsl(0, 100%, 40%)

Action, attention, bold value.

Contrast best: 5.89 (AA)Recommended: White text
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Similar brand color strategies

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Red Brands

Red brands use the color to create fast recognition, appetite, energy, urgency, entertainment, or bold confidence. The strongest red palettes balance attention with enough neutral space.

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