Brand Colors
Target brand color palette
RetailFounded 1902Last verified 2026-02-11
Informational purposes only. Not affiliated with Target Corporation.
Did you know?
The red Bullseye is one of the most recognized retail symbols in the world...
Brand story
Target chose red to communicate a bold and energetic value proposition. The 'Bullseye' logo is designed to be a visual target, suggesting that the customer can find exactly what they need at a fair price. It is a color that represents a vibrant and high-energy shopping experience.
Palette and usage
Browse color libraryTarget Red
Primary
#CC0000
HEX #CC0000 · rgb(204, 0, 0) · hsl(0, 100%, 40%)
Action, attention, bold value.
Contrast best: 5.89 (AA)Recommended: White text
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