Brand Colors

Dropbox brand color palette

Technology / CloudFounded 2007Last verified 2026-02-11
Informational purposes only. Not affiliated with Dropbox, Inc.

Did you know?

Dropbox's blue was designed to make cloud storage feel grounded and safe...

Brand story

Born from a forgotten USB drive, Dropbox revolutionized how we store files. The blue represents the 'invisible' but reliable connection to your data. It was recently updated to a more vibrant '2700 Blue' to reflect a move toward creative collaboration rather than just utility storage.

Palette and usage

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Dropbox Blue

Primary

#0061FF

HEX #0061FF · rgb(0, 97, 255) · hsl(217, 100%, 50%)

Clarity, professionalism, clean storage.

Contrast best: 5.06 (AA)Recommended: White text
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