Brand Colors
Dropbox brand color palette
Technology / CloudFounded 2007Last verified 2026-02-11
Informational purposes only. Not affiliated with Dropbox, Inc.
Did you know?
Dropbox's blue was designed to make cloud storage feel grounded and safe...
Brand story
Born from a forgotten USB drive, Dropbox revolutionized how we store files. The blue represents the 'invisible' but reliable connection to your data. It was recently updated to a more vibrant '2700 Blue' to reflect a move toward creative collaboration rather than just utility storage.
Palette and usage
Browse color libraryDropbox Blue
Primary
#0061FF
HEX #0061FF · rgb(0, 97, 255) · hsl(217, 100%, 50%)
Clarity, professionalism, clean storage.
Contrast best: 5.06 (AA)Recommended: White text
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