Brand Colors
HSBC brand color palette
Finance / BankingFounded 1865Last verified 2026-02-12
Informational purposes only. Not affiliated with HSBC Holdings plc.
Did you know?
HSBC's red is a tribute to its Asian roots and its vision for global prosperity...
Brand story
The red in HSBC's logo, inspired by its origins in Hong Kong and Shanghai, represents luck and prosperity. For a global bank, the color also signifies an energetic commitment to international trade and financial growth, maintaining a vibrant presence in every major financial hub.
Palette and usage
Browse color libraryHSBC Red
Primary
#DB0011
HEX #DB0011 · rgb(219, 0, 17) · hsl(355, 100%, 43%)
Prosperity, global action, financial energy.
Contrast best: 5.22 (AA)Recommended: White text
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