Brand Colors
Red Bull brand color palette
Food & BeverageFounded 1987Last verified 2026-02-11
Informational purposes only. Not affiliated with Red Bull GmbH.
Did you know?
The silver and blue can was designed to look 'functional' and 'premium'...
Brand story
Dietrich Mateschitz adapted a Thai energy drink for the global market. The silver and blue checkerboard design was intentional鈥攊t made the drink look like a functional, premium product rather than a soft drink. The red bulls represent the raw energy of the original 'Krating Daeng' heritage.
Palette and usage
Browse color libraryRed Bull Blue
Primary
#00007B
HEX #00007B 路 rgb(0, 0, 123) 路 hsl(240, 100%, 24%)
Professionalism, precision, deep focus.
Contrast best: 16.33 (AAA)Recommended: White text
View color detailsRed Bull Red
Secondary
#E01431
HEX #E01431 路 rgb(224, 20, 49) 路 hsl(351, 84%, 48%)
Energy, action, combat spirit.
Contrast best: 4.87 (AA)Recommended: White text
View color details