Brand Colors
Visa brand color palette
FinanceFounded 1958Last verified 2026-02-11
Informational purposes only. Not affiliated with Visa Inc.
Did you know?
Visa's blue and gold were inspired by the hills and sky of California...
Brand story
The original blue and gold were chosen to reflect the blue sky and golden hills of California, where the company was founded. While the brand has modernized, the blue remains a symbol of the trust required to manage global financial transactions, while the gold hint suggests value and premium service.
Palette and usage
Browse color libraryVisa Blue
Primary
#1A1F71
HEX #1A1F71 路 rgb(26, 31, 113) 路 hsl(237, 63%, 27%)
Trust, global security, reliability.
Contrast best: 14.20 (AAA)Recommended: White text
View color detailsVisa Gold
Accent
#F7B600
HEX #F7B600 路 rgb(247, 182, 0) 路 hsl(44, 100%, 48%)
Prosperity, accessibility.
Contrast best: 11.65 (AAA)Recommended: Black text
View color details