Brand Colors
American Express brand color palette
FinanceFounded 1850Last verified 2026-02-11
Informational purposes only. Not affiliated with American Express Company.
Did you know?
The 'Blue Box' represents a century of trust and exclusive service...
Brand story
Starting as a freight forwarding company, Amex transitioned into global finance. The iconic 'Blue Box' logo represents the security and the premium nature of their membership. Blue is the color of financial stability, and for Amex, it signifies a world of exclusive service and trust.
Palette and usage
Browse color libraryAmex Blue
Primary
#002663
HEX #002663 · rgb(0, 38, 99) · hsl(217, 100%, 19%)
Security, trust, premium membership.
Contrast best: 14.41 (AAA)Recommended: White text
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