Brand Colors

Sephora brand color palette

Cosmetics / RetailFounded 1969Last verified 2026-02-11

Informational purposes only. Not affiliated with Sephora SA.

Did you know?

Sephora's name comes from 'Zipporah', the wife of Moses, known for beauty...

Brand story

Dominique Mandonnaud transformed the beauty shopping experience by allowing customers to touch and try products. The black and white striped branding symbolizes a 'Piano' aesthetic—sophisticated, orderly, and high-fashion. It represents a premium gateway to the world of beauty and luxury.

Palette and usage

Browse color library

Sephora Black

Primary

#000000

HEX #000000 · rgb(0, 0, 0) · hsl(0, 0%, 0%)

Sophistication, elegance, timelessness.

Contrast best: 21.00 (AAA)Recommended: White text

View color details

Sephora White

Secondary

#FFFFFF

HEX #FFFFFF · rgb(255, 255, 255) · hsl(0, 0%, 100%)

Clarity, purity.

Contrast best: 21.00 (AAA)Recommended: Black text

View color details

Sources

Sephora History