Brand Colors
Chicago Bulls brand color palette
SportsFounded 1966Last verified 2026-02-12
Informational purposes only. Not affiliated with the Chicago Bulls.
Did you know?
The Bulls red is synonymous with the Michael Jordan era of global dominance...
Brand story
The Chicago Bulls' red, black, and white palette is one of the most recognizable in global sports. The red represents the heart and aggression of the Windy City, but it achieved legendary status during the 1990s. It signals a brand built on a 'never-say-die' attitude and the highest standard of professional athletic power.
Palette and usage
Browse color libraryBulls Red
Primary
#CE1141
HEX #CE1141 · rgb(206, 17, 65) · hsl(345, 85%, 44%)
Dominance, aggression, championship fire.
Contrast best: 5.55 (AA)Recommended: White text
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