Brand Colors
Twitch brand color palette
Technology / MediaFounded 2011Last verified 2026-02-11
Informational purposes only. Not affiliated with Twitch Interactive, Inc.
Did you know?
Born from Justin.tv, Twitch chose purple to carve out a unique niche in social media...
Brand story
Twitch's vibrant purple was chosen to stand out in a landscape dominated by blue and red social platforms. It represents a creative, slightly 'rebellious' space for creators and gamers. The purple is designed to look like neon lighting, reflecting the late-night culture of live streaming.
Palette and usage
Browse color libraryTwitch Purple
Primary
#9146FF
HEX #9146FF · rgb(145, 70, 255) · hsl(264, 100%, 64%)
Creativity, unique communities, digital neon.
Contrast best: 4.64 (AA)Recommended: White text
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