Brand Colors
Nintendo brand color palette
Gaming / TechnologyFounded 1889Last verified 2026-02-11
Informational purposes only. Not affiliated with Nintendo Co., Ltd.
Did you know?
Nintendo started as a playing card company in the 19th century...
Brand story
Founded in Kyoto to produce Hanafuda playing cards, Nintendo transitioned to video games in the 1970s. The bold red represents the company's vibrant spirit and its focus on 'pure fun.' It is a color that evokes nostalgia for generations of gamers while remaining modern and energetic.
Palette and usage
Browse color libraryNintendo Red
Primary
#E60012
HEX #E60012 · rgb(230, 0, 18) · hsl(355, 100%, 45%)
Fun, excitement, iconic heritage.
Contrast best: 4.80 (AA)Recommended: White text
View color details