Brand Colors
WhatsApp brand color palette
Technology / CommunicationFounded 2009Last verified 2026-02-11
Informational purposes only. Not affiliated with Meta Platforms, Inc.
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The vibrant green represents a safe and organic public square for chat...
Brand story
WhatsApp's green was chosen to feel approachable and organic. Unlike the 'corporate blue' of many tech giants, green suggests a space that is alive and safe. It signifies the growth of communication and the privacy of a digital living room.
Palette and usage
Browse color libraryWhatsApp Green
Primary
#25D366
HEX #25D366 · rgb(37, 211, 102) · hsl(142, 70%, 49%)
Growth, harmony, secure connection.
Contrast best: 10.59 (AAA)Recommended: Black text
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