Brand Colors
LinkedIn brand color palette
Technology / Social MediaFounded 2002Last verified 2026-02-11
Informational purposes only. Not affiliated with LinkedIn Corporation.
Did you know?
LinkedIn blue was chosen to represent a professional and secure environment...
Brand story
As a platform for professionals, LinkedIn needed a color that signaled stability and reliability. Blue, often used in the banking and legal sectors, was the perfect fit. It distinguishes the platform from 'recreational' social media like Facebook (which uses a different blue) by maintaining a more corporate and focused tone. The specific 0A66C2 hex was optimized for digital clarity in a professional UI context.
Palette and usage
Browse color libraryLinkedIn Blue
Primary
#0A66C2
HEX #0A66C2 · rgb(10, 102, 194) · hsl(210, 90%, 40%)
Professionalism, networking, corporate trust.
Contrast best: 5.69 (AA)Recommended: White text
View color details