Brand Colors
The New York Times brand color palette
Media / PublishingFounded 1851Last verified 2026-02-12
Informational purposes only. Not affiliated with The New York Times Company.
Did you know?
Known as 'The Gray Lady', the Times uses black to emphasize the power of the written word...
Brand story
The New York Times uses a monochromatic palette that reflects its nickname, 'The Gray Lady'. The black text and logo signify a deep commitment to the truth and the historical weight of the newspaper of record. Its simplicity allows the gravity of the journalism to take center stage.
Palette and usage
Browse color libraryNYT Black
Primary
#000000
HEX #000000 · rgb(0, 0, 0) · hsl(0, 0%, 0%)
Heritage, truth, intellectual authority.
Contrast best: 21.00 (AAA)Recommended: White text
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