Brand Colors
PwC brand color palette
Consulting / AuditFounded 1998Last verified 2026-02-12
Informational purposes only. Not affiliated with PricewaterhouseCoopers International Ltd.
Did you know?
PwC rebranded to an energetic palette to make consulting feel more human...
Brand story
In 2010, PwC moved to a multi-colored logo dominated by orange and red. This shift was intended to make the firm feel more approachable and human compared to the traditionally 'stiff' finance world. It reflects a brand that balances technical precision with creative, people-first problem solving.
Palette and usage
Browse color libraryPwC Orange
Primary
#D04A02
HEX #D04A02 路 rgb(208, 74, 2) 路 hsl(21, 98%, 41%)
Innovation, energy, approachability.
Contrast best: 4.66 (AA)Recommended: Black text
View color detailsPwC Red
Secondary
#E0301E
HEX #E0301E 路 rgb(224, 48, 30) 路 hsl(6, 76%, 50%)
Passion, impact.
Contrast best: 4.61 (AA)Recommended: Black text
View color details