Brand Colors
Wall Street Journal brand color palette
Media / NewsFounded 1889Last verified 2026-02-12
Informational purposes only. Not affiliated with Dow Jones & Company.
Did you know?
The WSJ maintains a monochromatic look to emphasize its role as the world's financial record...
Brand story
The Wall Street Journal uses a stark black and white palette to project gravitas and traditional authority. In an era of flashy digital media, the Journal’s commitment to the 'ink on paper' aesthetic signifies a focus on deep analysis and factual record-keeping over sensationalism.
Palette and usage
Browse color libraryJournal Black
Primary
#000000
HEX #000000 · rgb(0, 0, 0) · hsl(0, 0%, 0%)
Gravitas, traditional authority, record-keeping.
Contrast best: 21.00 (AAA)Recommended: White text
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