Brand Colors
Goldman Sachs brand color palette
Finance / Investment BankingFounded 1869Last verified 2026-02-12
Informational purposes only. Not affiliated with The Goldman Sachs Group, Inc.
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The soft blue signals a sophisticated approach to global wealth management...
Brand story
Unlike the aggressive reds of some competitors, Goldman Sachs uses a calm, sophisticated blue. This color choice is intended to project intellectual authority and the stability expected of one of the world's premier investment firms. It represents a brand focused on deep market analysis and long-term financial strategy.
Palette and usage
Browse color libraryGoldman Blue
Primary
#7399C6
HEX #7399C6 · rgb(115, 153, 198) · hsl(213, 42%, 61%)
Stability, intellectual depth, corporate authority.
Contrast best: 7.10 (AAA)Recommended: Black text
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