Brand Colors
L'Oréal brand color palette
CosmeticsFounded 1909Last verified 2026-02-11
Informational purposes only. Not affiliated with L'Oréal S.A.
Did you know?
L'Oréal began with a safe hair dye formula created by a young chemist...
Brand story
Eugène Schueller created 'Oréale' hair dye in Paris, launching a global empire. The brand's focus on black and gold represents the fusion of scientific authority and high-end luxury. Its famous slogan 'Because You're Worth It' is perfectly reflected in its bold, sophisticated palette.
Palette and usage
Browse color libraryL'Oreal Black
Primary
#000000
HEX #000000 · rgb(0, 0, 0) · hsl(0, 0%, 0%)
Authority, professional beauty, luxury.
Contrast best: 21.00 (AAA)Recommended: White text
View color detailsL'Oreal Gold
Accent
#D4AF37
HEX #D4AF37 · rgb(212, 175, 55) · hsl(46, 65%, 52%)
Prestige, excellence.
Contrast best: 9.99 (AAA)Recommended: Black text
View color details