Brand Colors
Shell brand color palette
Energy / IndustrialFounded 1907Last verified 2026-02-11
Informational purposes only. Not affiliated with Shell plc.
Did you know?
The red and yellow were chosen to stand out in the California landscape...
Brand story
When Shell expanded into California in 1915, they used red and yellow to stand out against the competition. The colors also honored the Spanish heritage of California. The bright, high-contrast palette ensures that their stations are visible to drivers from a distance, symbolizing a beacon of energy and service.
Palette and usage
Browse color libraryShell Yellow
Primary
#FBCE07
HEX #FBCE07 路 rgb(251, 206, 7) 路 hsl(49, 97%, 51%)
Visibility, energy, optimism.
Contrast best: 13.93 (AAA)Recommended: Black text
View color detailsShell Red
Secondary
#DD1D21
HEX #DD1D21 路 rgb(221, 29, 33) 路 hsl(359, 77%, 49%)
Action, warmth.
Contrast best: 4.92 (AA)Recommended: White text
View color details