Brand Colors

Dior brand color palette

Luxury / FashionFounded 1946Last verified 2026-02-11

Informational purposes only. Not affiliated with Christian Dior SE.

Did you know?

Christian Dior's 'New Look' revived the fashion world after World War II...

Brand story

After years of wartime austerity, Dior introduced voluminous, luxurious silhouettes. The use of black and white symbolizes the return to structured elegance and French 'Haute Couture.' It represents a brand that is eternally romantic yet scientifically precise in its craft.

Palette and usage

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Dior Black

Primary

#000000

HEX #000000 · rgb(0, 0, 0) · hsl(0, 0%, 0%)

Femininity, high-fashion, new-look luxury.

Contrast best: 21.00 (AAA)Recommended: White text

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Luxury Brand Colors

Luxury brands often use black, white, gold, deep green, brown, orange, or restrained neutrals to signal heritage, scarcity, craft, and premium recognition.

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Sources

Dior Heritage