ColorIndicator

Brand Colors

Fanta brand color palette

Food & BeverageFounded 1940Last verified 2026-02-11
Informational purposes only. Not affiliated with The Coca-Cola Company.

Did you know?

Fanta was born in wartime Germany due to a syrup ingredient shortage...

Brand story

When Coca-Cola syrup became unavailable in Germany during WWII, the local plant created Fanta from remaining ingredients like whey and pomace. The name comes from 'Fantasie.' Its iconic orange represents the explosion of flavor and the playful, optimistic spirit the brand carries today.

Palette and usage

Browse color library

Fanta Orange

Primary

#FF9900

HEX #FF9900 · rgb(255, 153, 0) · hsl(36, 100%, 50%)

Playful, energetic, vibrant flavor.

Contrast best: 9.81 (AAA)Recommended: Black text
View color details

Similar brand color strategies

Explore more brands using similar colors

Compare Fanta with other brands that use related color patterns and industry signals.

Food Brand Colors

Food brands often use red, yellow, green, orange, and brown to communicate appetite, speed, freshness, energy, or natural ingredients. The best palettes make the product promise obvious at a glance.

Found this useful? Support ColorIndicator.

Help us keep ColorIndicator fast, free, and independent.

Sources