Brand Colors
Fanta brand color palette
Food & BeverageFounded 1940Last verified 2026-02-11
Informational purposes only. Not affiliated with The Coca-Cola Company.
Did you know?
Fanta was born in wartime Germany due to a syrup ingredient shortage...
Brand story
When Coca-Cola syrup became unavailable in Germany during WWII, the local plant created Fanta from remaining ingredients like whey and pomace. The name comes from 'Fantasie.' Its iconic orange represents the explosion of flavor and the playful, optimistic spirit the brand carries today.
Palette and usage
Browse color libraryFanta Orange
Primary
#FF9900
HEX #FF9900 · rgb(255, 153, 0) · hsl(36, 100%, 50%)
Playful, energetic, vibrant flavor.
Contrast best: 9.81 (AAA)Recommended: Black text
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