Brand Colors
eBay brand color palette
Technology / E-commerceFounded 1995Last verified 2026-02-11
Informational purposes only. Not affiliated with eBay Inc.
Did you know?
The four primary colors represent a global, diverse, and fluid marketplace...
Brand story
eBay鈥檚 multi-colored logo was designed to show that the platform sells everything for everyone. Like Google or Microsoft, the palette suggests a playful and diverse community. The touching letters in the logo symbolize the connectivity and fluid exchange of goods in a global marketplace.
Palette and usage
Browse color libraryeBay Red
Multi
#E53238
HEX #E53238 路 rgb(229, 50, 56) 路 hsl(358, 77%, 55%)
Urgency, action.
Contrast best: 4.84 (AA)Recommended: Black text
View color detailseBay Blue
Multi
#0064D2
HEX #0064D2 路 rgb(0, 100, 210) 路 hsl(211, 100%, 41%)
Trust.
Contrast best: 5.59 (AA)Recommended: White text
View color detailseBay Yellow
Multi
#F5AF02
HEX #F5AF02 路 rgb(245, 175, 2) 路 hsl(43, 98%, 48%)
Optimism.
Contrast best: 11.02 (AAA)Recommended: Black text
View color detailseBay Green
Multi
#86B817
HEX #86B817 路 rgb(134, 184, 23) 路 hsl(79, 78%, 41%)
Growth.
Contrast best: 8.88 (AAA)Recommended: Black text
View color details