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Brand Colors

Domino's brand color palette

Food & BeverageFounded 1960Last verified 2026-02-11
Informational purposes only. Not affiliated with Domino's Pizza, Inc.

Did you know?

The three dots in the logo represent the first three Domino's stores...

Brand story

Tom Monaghan bought a small pizza shop called DomiNick's. When he renamed it Domino's, the dots in the logo were meant to grow with every new store. The red and blue palette represents the speed and reliability of the delivery system that made them a global giant.

Palette and usage

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Domino Blue

Primary

#006491

HEX #006491 路 rgb(0, 100, 145) 路 hsl(199, 100%, 28%)

Reliability, speed, delivery trust.

Contrast best: 6.50 (AA)Recommended: White text
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Domino Red

Secondary

#E31937

HEX #E31937 路 rgb(227, 25, 55) 路 hsl(351, 80%, 49%)

Action, appetite.

Contrast best: 4.71 (AA)Recommended: White text
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Food Brand Colors

Food brands often use red, yellow, green, orange, and brown to communicate appetite, speed, freshness, energy, or natural ingredients. The best palettes make the product promise obvious at a glance.

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