Brand Colors
Domino's brand color palette
Food & BeverageFounded 1960Last verified 2026-02-11
Informational purposes only. Not affiliated with Domino's Pizza, Inc.
Did you know?
The three dots in the logo represent the first three Domino's stores...
Brand story
Tom Monaghan bought a small pizza shop called DomiNick's. When he renamed it Domino's, the dots in the logo were meant to grow with every new store. The red and blue palette represents the speed and reliability of the delivery system that made them a global giant.
Palette and usage
Browse color libraryDomino Blue
Primary
#006491
HEX #006491 路 rgb(0, 100, 145) 路 hsl(199, 100%, 28%)
Reliability, speed, delivery trust.
Contrast best: 6.50 (AA)Recommended: White text
View color detailsDomino Red
Secondary
#E31937
HEX #E31937 路 rgb(227, 25, 55) 路 hsl(351, 80%, 49%)
Action, appetite.
Contrast best: 4.71 (AA)Recommended: White text
View color details