Brand Colors
Heineken brand color palette
Did you know?
The green bottle was a strategic move to stand out among 'brown' beers...
Brand story
In the 19th century, most beer was sold in brown bottles. Heineken chose green to signify 'premium' and 'purity.' The red star on the label represents the five points of the brewer's magic: water, barley, hops, yeast, and the 'magic' of the brewing process.
Palette and usage
Browse color libraryStability, quality, nature-based purity.
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Food Brand Colors
Food brands often use red, yellow, green, orange, and brown to communicate appetite, speed, freshness, energy, or natural ingredients. The best palettes make the product promise obvious at a glance.
Green Brands
Green brands often use the color to communicate freshness, growth, sustainability, health, nature, or calm confidence. The meaning changes depending on whether the green is bright, dark, mint, or earthy.
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