Brand Colors
Heineken brand color palette
Food & BeverageFounded 1864Last verified 2026-02-11
Informational purposes only. Not affiliated with Heineken N.V.
Did you know?
The green bottle was a strategic move to stand out among 'brown' beers...
Brand story
In the 19th century, most beer was sold in brown bottles. Heineken chose green to signify 'premium' and 'purity.' The red star on the label represents the five points of the brewer's magic: water, barley, hops, yeast, and the 'magic' of the brewing process.
Palette and usage
Browse color libraryHeineken Green
Primary
#008200
HEX #008200 · rgb(0, 130, 0) · hsl(120, 100%, 25%)
Stability, quality, nature-based purity.
Contrast best: 5.01 (AA)Recommended: White text
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