ColorIndicator

Brand Colors

Google brand color palette

TechnologyFounded 1998Last verified 2026-02-11
Informational purposes only. Not affiliated with Google LLC.

Did you know?

Google's palette was designed to look playful and rule-breaking...

Brand story

Designer Ruth Kedar wanted a palette that looked playful. The primary colors (Red, Yellow, Blue) dominate the sequence, but the secondary color (Green) was placed on the 'L' to signify that Google doesn't follow the rules. It symbolizes a company that is accessible and creative, yet grounded in technical logic.

Palette and usage

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Google Blue

Primary

#4285F4

HEX #4285F4 路 rgb(66, 133, 244) 路 hsl(217, 89%, 61%)

Trust, professionalism.

Contrast best: 5.89 (AA)Recommended: Black text
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Google Red

Primary

#EA4335

HEX #EA4335 路 rgb(234, 67, 53) 路 hsl(5, 81%, 56%)

Excitement, urgency.

Contrast best: 5.35 (AA)Recommended: Black text
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Google Yellow

Primary

#FBBC05

HEX #FBBC05 路 rgb(251, 188, 5) 路 hsl(45, 97%, 50%)

Optimism, clarity.

Contrast best: 12.30 (AAA)Recommended: Black text
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Google Green

Primary

#34A853

HEX #34A853 路 rgb(52, 168, 83) 路 hsl(136, 53%, 43%)

Growth, secondary status.

Contrast best: 6.87 (AA)Recommended: Black text
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Sources