Brand Colors
Monster Energy brand color palette
Food & BeverageFounded 2002Last verified 2026-02-11
Informational purposes only. Not affiliated with Monster Beverage Corp.
Did you know?
The 'Claw' marks and neon green represent a brand built on extreme sports...
Brand story
Monster Energy launched to compete with Red Bull by targeting the 'extreme' athlete. The neon green claw marks symbolize energy being unleashed from within. It is a color that represents adrenaline, counter-culture, and the high-octane world of gaming and action sports.
Palette and usage
Browse color libraryMonster Green
Primary
#B1FC02
HEX #B1FC02 · rgb(177, 252, 2) · hsl(78, 98%, 50%)
Extreme energy, adrenaline, toxic neon.
Contrast best: 16.79 (AAA)Recommended: Black text
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