Brand Colors
Accor brand color palette
Hospitality / GroupFounded 1967Last verified 2026-02-12
Informational purposes only. Not affiliated with Accor S.A.
Did you know?
The navy and gold 'Bernache' goose represents Accor's global migration and leadership...
Brand story
Accor uses a deep navy to represent the strength and stability of its massive global portfolio. The brand's logo, featuring a migrating bernache goose, symbolizes the group's leadership in the travel world and its commitment to bridging diverse cultures and markets through hospitality.
Palette and usage
Browse color libraryAccor Navy
Primary
#002B49
HEX #002B49 · rgb(0, 43, 73) · hsl(205, 100%, 14%)
Group stability, global vision, authority.
Contrast best: 14.57 (AAA)Recommended: White text
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